Approach & Benefits


We have an exceptional sales and marketing team that will help you drive significant sales and build a quality partner channel and associated sales funnel in the US and Canada. We have consistently helped leading global technology vendors set-up profitable operations and expand their businesses through the Americas and we’re looking forward to building a custom partner and sales program to meet your short and long-term sales objectives.

First, we help you sell your solution then we assist you with every aspect of delivery through implementation, support, as well as ongoing customer account management.  This means that once you get those important initial customers we’ll help you keep them and increase your sales to your new install base while at the same time continuing to gain new clients through a customized partner and sales program specifically tailored to meet your expansion needs.

Specifically, we focus on:

  • Setting-up your US and Canadian Infrastructure
  • Setting-up your US and Canadian Based Resellers and Partners
  • Reference Selling
  • Account Targeting, Vertical Market Targeting, and Direct Selling
  • Concerted and Ongoing Lead Generation Campaigns
  • Focused and Ongoing Marketing Campaigns
  • Strategic Press Release Execution
  • Events Planning and Trade Show Participation
  • Targeted Analyst Approach
  • Generating Qualified Leads and Opportunities on an Ongoing Basis
  • Engaging in Face-to-Face Sales Calls
  • OEM and ISV Opportunities
  • Building a Healthy Sales Funnel
  • WebEx and GoToMeeting Sessions
  • Face-to-Face Sales Meetings, Demos, Conference Calls, and Presentations
  • Closing Business and Increasing Sales

We look, feel, and act like an extension of your organization through all aspects of our business dealings on your behalf.  We carry your business cards, answer the phone with your company name, and use your corporate email accounts for all correspondence.  We are for all intensive purposes your eyes, feet, and ears, in the US and Canada.


Benefits of expanding to the US and Canada with Sandstorm Include:

  • An extremely capable sales and marketing force at a fraction of the cost
  • Accelerated development of your US and Canadian partner network as we have thousands of partner contacts
  • Accelerated sales as we have thousands of contacts, long-term relationships, and excellent customer databases
  • A significantly lower investment when compared to opening your own office and hiring your own people
  • Industry leading marketing, roll-out, and technical support as well as sales capabilities.
  • An interim step to opening your own office, Sandstorm enables you to “test the water before jumping-in”
  • Proven success in marketing and selling to the Fortune 500 and Global 1000
  • Proven success in establishing OEM and ISV opportunities
  • Proven success in identifying and presenting M&A opportunities

  • Even though it may be six months to a couple of years before you are ready for US and Canadian expansion, Sandstorm Advisory Services makes sure you consider this market with every major decision you, your management team, the board of directors, and your product team make.
  • We can help ensure your future success in both the US and Canada through sitting-in on board meetings, important product discussions, funding decisions, and strategic management meetings.
  • We are your Trusted Advisors helping you prepare well in advance so when you are ready to expand to the US and Canada everything is in place to ensure success